It's all about finding people and stickiness
From Malcom Gladwell's "The Tipping Point":
The Law of the Few says that there are a few exceptional people out there who are capable of starting epidemics. All you have to do is find them. The lesson of stickiness is the same. There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.
Posted by Ron on June 05, 2006 at 01:06 PM MDT #
Posted by Matt Raible on June 05, 2006 at 04:29 PM MDT #
Posted by Solomon on June 06, 2006 at 06:09 AM MDT #
Posted by Bruce Snyder on June 08, 2006 at 09:12 PM MDT #